27yrs + experience in visual communications, his design career starts as a publications designer in 1985. Over the past 25 years, he has designed/art directed 10+ magazines and publication for various trade association and newsstand presentation [ MAGNA mens fashion : Washington Theatre Guide : Operations Forum : WPCF Journal : Waste Age : Waste Alternatives : Public Power : Electrical Contractor : World Watch : Revista Portal : Computer & Business : Revista Pymes : Golf Guide PR ] . Early in his career, he was also fortunate enough to receive recognition and numerous awards [ gold & silver awards, Society of Publication Designers ] for publication design.
In 1990 he founded hdmdesigns [hdmdesigns.com], a visual communications firm in Alexandria VA. As creative director for hdmdesigns, he partnered with the Washington Post Company, to develop & design a new media portal, Digital Ink™ for the online service AT&T Interchange™, eventually becoming the well recognized WashingtonPost.com. His web development projects include: Internet Society of Puerto Rico [isocpr.org], Blue Cross of Puerto Rico, Bacardi Puerto Rico, World's Best 10k, Banco Santander Puerto Rico, SameDayPharmacy.com, Newseum.org, CollegePost.com, Idea-tv.com, ImaginationSoftware.com, StudentNet.com, Goodwill Industries of Greater Washington [dcgoodwill.org], The National Coalition for the Homeless and The National Welfare and Monitoring Advocacy Partnership [nwmap.org] to name a few. He served as a creative consultant [art director + illustrator], as well as affiliate studio for America Online [design + development], creative consultant [design director] for Regardies POWER magazine [Regardies publications], and creative consultant [design director] for Black Entertainment Televison [BET] on their MediaKit 2000. The early 90's also introduces hdmdesigns to another form of visual communication...forensic information design. As a creative consultant [art director + illustrator] for Forensic Technologies International [FTI], he developed graphic presentations, trial graphics + animation for trials and litigation, marketing strategies media presentations [print/interactive] for business development and information graphics + animation for TV presentation [A&E, PBS and Discovery Channels].
As a qualified leader in graphic design/imaging applications, he taught design/multimedia at the Corcoran College of Art in Washington DC and served as an instructor/trainer for AT&T, MCI, and PBS. From 1998 thru 2000, he was selected as a judge for the Web Marketing Association Web Awards, an honor which rewards his years in the visual communications trade.
In early 2000 he relocates to Puerto Rico to serve as creative director for VERnet, Inc., an educational software development start-up venture. Under his design direction, in 2001, VERnet, Inc. is recognized as "most innovative technology company", and the "Valores Para La Vida" cdrom product was awarded "best new software design" by the Asociación Productos de Puerto Rico for creative direction, design & development. Later in 2001, Herman is appointed Chief Web Officer + Creative Director [CWO] at ICENetworks.com [ISP and sister company to VERnet], leading + developing various products and websites to include: santanderchannel.com, laurahernandez.com, ajili-mojili, the galleryinn.com; advertising infosites for Bacardi and Snapple; products such as the ICEchannel Portal, ICEpacks (ICEpx) and ICEtalk; co-branded [joint internet access] ventures with Amigo Supermarkets and Casa de Los Tapes as well as the corporate websites, branding + marketing strategies and print collateral for ICENetworks and all affiliate brands.
His founded company hdmdesigns is rebranded hdm design + partners and establishes partnerships [ePortal enterprises] to introduce e-revistaportal.com, the ONLY online magazine about technology, internet and digital happenings in Puerto Rico. The partnership also establishes Verdeluz.com, a website dedicated to the sales and marketing of Puertorican technology products [software + hardware]. In November of 2001, herman helps found and establish the Internet Society of Puerto Rico [ISOCPR]. As an active participant, Herman is appointed head of the web development committee and designer + developer of the ISOCPR.org web presence, corporate identity and brand strategies.
In 2004, with an established unit in San Juan Puerto Rico, Herman reconnects with his forensic visual communications background as a creative consultant with the Chicago Winter Company in Chicago, leading the design team in trial presentation research & development [litigation graphics, demonstratives], design + development of technical tutorials for submission and providing graphic + technical trial support for national and international law firms and clients. He was also extended the opportunity to design + develop the user interface [GUI], grid structure and iconography for Chicago Winter's SeeBrief™ [electronic brief submission] software.
Herman and hdm design + partners continue to provide creative solutions for a diverse set of commercial and nonprofit clients that now includes many christian-based nonprofit groups and schools. Projects include: Hope for Wisconsin Seminar mediakits, Circle of Friends Ministries website, Milwaukee SDA School poster series, Puerto Rico SDA Association Health Seminar mediakits and book cover + jacket designs for local and national ministries. hdm design + partners ventures include a photostock house [photoUrbano:puertorico], graphic + fine art [digital] prints [photoUrbano:arte] and studies in urban typology [typUrbano:PR].
hdm design + partners is a member of the Technology Business Exchange of Puerto Rico, Founding Member - Internet Society of Puerto Rico, American Institute of Graphic Arts [AIGA] and The Graphic Artists Guild [GAG] and an accepted/listed member of DigitalThread, The Firm List and Creative Latitude.