herman d maldonado: creative director    hdm design + partners
//hdmaldonado@hdmdesigns.com // 414.301.3072 /



29yrs + experience in visual communications, his design career starts as a publications designer in 1985. Over the past 25 years, he has designed/art directed 10+ magazines and publication for various trade association and newsstand presentation [ MAGNA men’s fashion : Washington Theatre Guide : Operations Forum : WPCF Journal : Waste Age : Waste Alternatives : Public Power : Electrical Contractor : World Watch : Revista Portal : Computer & Business : Revista Pymes : Golf Guide PR ] . Early in his career, he was also very fortunate to receive recognition and awards [ gold & silver, Society of Publication Designers ] for publication design.

In 1990 he founded hdmdesigns co., a visual communications firm in Alexandria Va. Herman + hdmdesigns partner with the Washington Post in 1993, to develop + design a new media portal, Digital Ink™ for the online service AT&T Interchange™. Digital Ink™ was developed at a time when Mosaic, the first and only internet browser, had just been released and AOL v1.0, Prodigy and CompuServe were the competition. Our challenge: create an online environment that provides information and services, while also visually appealing [AOL v1.0 was mostly text-based]. As per AT&T specs, the software of choice was SuperPaint 1.0 and a proprietary text-based template system. The visuals were limited to 8-bit color for download on a 2400 baud modem. Within 3 months a creative team of 3 and a production group of 7 launched Digital Ink™, the Washington Post Online service with over 200 templates, 1200 illustrations + icons and 10 sections with content from the daily editions. Within a year new standards were established for visuals [Adobe illustrator + Photoshop: 16-bit] and links to auto-flow text directly from the Washington Post newsroom. The staff grew to over 150, to include a design/production department of 10 with Herman as a lead creative consultant. Digital Ink had become a multi-million dollar subsidiary for the Washington Post, still in place today as the interactive division, WashingtonPost.com.

This intro into digital design, led Herman + hdmdesigns to design + develop products + sites that offer their presence still today: Newsweek, Newseum, Taste of DC, Washington Animal Rescue League, FDR Memorial site, Goodwill Industries of Greater Washington, The National Coalition for the Homeless, The National Welfare and Monitoring Advocacy Partnership, Internet Society of Puerto Rico, Blue Cross of Puerto Rico, Bacardi Puerto Rico, Banco Santander Puerto Rico to name a few. Herman also served as a creative consultant [art director + illustrator] + affiliate studio for America Online Inc. [AOL] designing + developing the UI, channels and collateral for AOL v3.0-5.0; creative consultant + design director for Regardies POWER magazine [Regardies publications], and creative consultant + design director for Black Entertainment Televison [BET] on their 2000 marketing + mediakit. Herman was lucky enough to work with some of the, what would become, ‘biggie’ in the industry. He was introduced to Bruce Waldack. Quickly becoming friends, he was asked to design [UI, iconography] + assist in developing DigitalNation, a small web host company. The company launched successfully, to become, according to Wikipedia, “leading pioneers in the ISP industry, representing the first wave of commercial ISP access” and eventually sold to Verio for $100 million…cash. Also around the same time, Mark Pincus, currently CEO of Zynga, contracted him to design + develop the brand [id + iconography] for Freeloader Inc., the 1st push technology for the internet [acquired later by Individual, Inc., for $38 million and eventually becomes part of the PointCast Networks – again, according to Wikipedia, the “hot concept at the time”]. The early 90's also introduces Herman to another form of visual communication... forensic information design. As a creative consultant + illustrator for Forensic Technologies International [FTI], he developed graphic presentations [trial graphics + animation for courtroom and litigation]; marketing strategies media presentations [print + interactive] for business development and information graphics + animation for TV presentation [A&E, PBS and Discovery Channels].

As a qualified leader in graphic design + imaging applications, Herman taught design + multimedia at the Corcoran College of Art in Washington DC and served as an instructor + trainer for AT&T, MCI, and PBS at headquarters in Northern Virginia. From 1998 thru 2000, Herman was selected as a judge for the Web Marketing Association Web Awards [Webbies], an honor which rewards his years in visual communications.

In 2000 Herman was asked to serve as creative director for VERnet, Inc., an educational software development start-up venture in Puerto Rico. Under his design direction, in 2001, VERnet, Inc. is recognized as "most innovative technology company", and the "Valores Para La Vida" interactive product was awarded "best new software design" by the Asociación Productos de Puerto Rico for creative direction, design + development. Later in 2001, Herman is appointed Chief Web Officer [CWO] + Creative Director for ICENetworks.com, a leading ISP in Puerto Rico. As the lead for the creative team, they develop products, brands and websites for Fortune 500 companies, local and international celebrities +brands as well as boutique hotels, galleries and newspapers of Puerto Rico: Banco Santander, Banco Bilbao Viscaya Argentaria, San Juan Star Inc., LauraHernandez.com, Ajili Mojili, the Gallery Inn San Juan, World's Best 10k; advertising + marketing for Bacardi, Snapple, Toyota, Anheuser-Busch [Budwieser]; co-branded [joint internet access] ventures with Supermercados Amigo Puerto Rico [recently acquired by Walmart] and Casa de Los Tapes Music Stores; B2C products such as the ICEchannel Portal, ICEpacks [ICEpx] and ICEtalk, as well as the developing and overseeing of corporate websites, branding + marketing strategies and print collateral for ICENetworks Inc. and all its affiliate brands.

His founded company hdmdesigns is rebranded hdm design + partners and establishes partnerships [ePortal enterprises] to introduce e-revistaportal.com, the ONLY online magazine about technology, internet and digital happenings in Puerto Rico. The partnership also establishes Verdeluz.com, a website dedicated to the sales and marketing of Puerto Rican technology products [software + hardware]. In 2001, Herman helps found and establish the Internet Society of Puerto Rico [ISOCPR]. Herman is appointed head of the web development committee and designer + developer of the ISOCPR.org web presence, corporate identity and brand strategies.

In 2004, with an established unit in San Juan P.R., Herman reconnects with his forensic visual communications background as a creative consultant with the Chicago Winter Company in Chicago, leading the design team in trial presentation research & development [litigation graphics, demonstratives], design + development of technical tutorials and providing graphic + technical trial support for national and international law firms and clients. He was also extended the opportunity to design + develop the UI + iconography for Chicago Winter's SeeBrief™ [electronic brief submission] software.

Herman and hdm design + partners continue to provide creative solutions for a diverse set of commercial and nonprofit clients that now includes many Christian-based nonprofit groups and schools. Projects include: mediakits +websites for Hope for Wisconsin seminars, Circle of Friends Ministries, Milwaukee SDA Academy poster series, Puerto Rico SDA Association health seminar mediakits and book, cover + jacket designs for local and national pastors + ministries. Hdm design + partners ventures include a photostock house [photoUrbano:puertorico], graphic + fine art [digital] prints [photoUrbano:arte] and studies in urban typology [typUrbano:PR].

hdm design + partners is a member of the Technology Business Exchange of Puerto Rico, American Institute of Graphic Arts [AIGA] and The Graphic Artists Guild [GAG], Founding Member - Internet Society of Puerto Rico, and an accepted + listed member of DigitalThread, The Firm List and Creative Latitude.




visit: hdmdesigns.com      email: hdmaldonado@hdmdesigns.com //414.301.3072 /